@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/fonts/xn7_YHE41ni1AdIRqAuZuw1Bx9mbZk79FO_F.ttf) format('truetype');
}
@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(/assets/fonts/xn7_YHE41ni1AdIRqAuZuw1Bx9mbZk7PFO_F.ttf) format('truetype');
}
@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(/assets/fonts/xn7_YHE41ni1AdIRqAuZuw1Bx9mbZk4jE-_F.ttf) format('truetype');
}
@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(/assets/fonts/xn7_YHE41ni1AdIRqAuZuw1Bx9mbZk4aE-_F.ttf) format('truetype');
}
@font-face {
  font-family: 'Manrope';
  font-style: normal;
  font-weight: 800;
  font-display: swap;
  src: url(/assets/fonts/xn7_YHE41ni1AdIRqAuZuw1Bx9mbZk59E-_F.ttf) format('truetype');
}
@font-face {
  font-family: 'Source Sans 3';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/fonts/nwpBtKy2OAdR1K-IwhWudF-R9QMylBJAV3Bo8Ky461EN.ttf) format('truetype');
}
@font-face {
  font-family: 'Source Sans 3';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(/assets/fonts/nwpBtKy2OAdR1K-IwhWudF-R9QMylBJAV3Bo8KyK61EN.ttf) format('truetype');
}
@font-face {
  font-family: 'Source Sans 3';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(/assets/fonts/nwpBtKy2OAdR1K-IwhWudF-R9QMylBJAV3Bo8Kxm7FEN.ttf) format('truetype');
}
@font-face {
  font-family: 'Source Sans 3';
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url(/assets/fonts/nwpBtKy2OAdR1K-IwhWudF-R9QMylBJAV3Bo8Kxf7FEN.ttf) format('truetype');
}

:root{--ink:#103347;--paper:#ffffff;--muted:#486173;--line:#dce7ee;--accent:#f2b38d;--soft:#eaf2f6;--serif:'Manrope',Arial,sans-serif;--sans:'Source Sans 3',Arial,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.65 var(--sans)}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}a,button,input,select,textarea,summary{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible,summary:focus-visible{outline:3px solid #c18a40;outline-offset:5px}button,a,summary{touch-action:manipulation}button{cursor:pointer}img{display:block;max-width:100%}[hidden]{display:none!important}.wrap{max-width:1280px;margin:auto;padding-inline:48px}.header{position:sticky;top:0;z-index:10;background:rgba(255,253,248,.97);border-bottom:1px solid var(--line)}.nav-wrap{max-width:1376px;padding:18px 48px;margin:auto;display:flex;align-items:center;gap:36px}.logo{display:block;position:relative;overflow:hidden;width:186px;height:48px;flex-shrink:0;mix-blend-mode:multiply}.logo img{position:absolute;width:448px;max-width:none;height:auto;left:-24px;top:-46px}.desktop-nav{display:flex;gap:30px;margin-left:auto;font-size:15px}.desktop-nav a:hover,.text-link:hover{text-decoration:underline;text-underline-offset:6px}.portal-link{border:1px solid #aeb8be;padding:8px 17px;font-size:14px;font-weight:600}.portal-link:hover{background:var(--ink);color:white}.mobile-nav{display:none}.hero{display:grid;grid-template-columns:1.12fr 1fr;gap:64px;padding-block:76px 72px;align-items:center}.eyebrow{font-size:12px;font-weight:700;letter-spacing:.16em;color:var(--accent);margin:0 0 22px}.hero h1,h1{font:normal clamp(2.7rem,4.4vw,4.4rem)/1.06 var(--serif);letter-spacing:-.035em;margin:0 0 28px}em{font-weight:400;color:#57746d}h2{font:normal clamp(2.1rem,3.2vw,3.4rem)/1.12 var(--serif);letter-spacing:-.025em;margin:0 0 24px}h3{font-size:22px;line-height:1.3;letter-spacing:-.02em;margin:16px 0}.lead{font-size:19px;line-height:1.65;color:var(--muted);max-width:600px}.actions{display:flex;align-items:center;gap:22px;flex-wrap:wrap;margin-top:30px}.button{display:inline-flex;align-items:center;justify-content:center;padding:13px 21px;border:1px solid transparent;font-weight:600;font-size:15px;line-height:1.5;min-height:48px;text-align:center;transition:background .2s}.primary{background:var(--ink);color:white}.primary:hover{background:#20526a}.text-link{font-size:15px;font-weight:600;border-bottom:1px solid var(--ink);padding-bottom:3px}.hero-foot{font-size:12px;letter-spacing:.12em;color:var(--muted);margin-top:38px}.hero-visual{position:relative;height:540px;background:#d8dfd7;overflow:hidden;border-radius:150px 0 0 0}.hero-visual>img{width:100%;height:100%;object-fit:cover}.image-caption{position:absolute;bottom:0;left:0;right:0;padding:58px 30px 28px;color:#fff;background:linear-gradient(transparent,rgba(6,29,38,.85))}.image-caption>span{font-size:11px;letter-spacing:.14em}.image-caption strong{display:block;font:normal 30px/1.15 var(--serif);margin-top:10px}.principles{border-block:1px solid var(--line);background:#f4f3ed}.principles .wrap{display:flex;justify-content:space-between;gap:20px;padding-block:20px;font-size:14px;font-weight:500}.section{padding-block:92px}.section-heading{display:grid;grid-template-columns:1.2fr 1fr;gap:90px;align-items:end;margin-bottom:42px}.section-heading p:not(.eyebrow){color:var(--muted);margin-bottom:22px}.section-heading h2{margin-bottom:0}.services{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line)}.services article{padding:30px 30px 20px 0}.services article+article{padding-left:30px;border-left:1px solid var(--line)}.services article:last-child{padding-right:0}.index{font:24px var(--serif);color:var(--accent)}.services p,.services ul{color:var(--muted);font-size:15px}.services ul{padding-left:20px}.services li{padding-bottom:8px}.method{margin-top:42px;padding:28px 32px;background:var(--soft)}.method .eyebrow{margin-bottom:20px}.method ol{display:grid;grid-template-columns:repeat(3,1fr);gap:36px;margin:0;padding:0;list-style:none}.method strong{display:block;font-size:17px}.method span{font-size:14px;color:var(--muted)}.analytics{background:var(--ink);color:var(--paper);padding-block:84px}.analytics-grid{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:center}.analytics .eyebrow{color:#d9b16e}.analytics .lead{color:#d0dce0;font-size:17px}.feature-list{padding-left:20px;font-size:15px;line-height:2}.light{background:var(--paper);color:var(--ink)}.light:hover{background:#dbe7df}.light-link{font-size:14px;text-decoration:underline;text-underline-offset:5px}.analytics-sample{background:#f9faf7;color:var(--ink);padding:26px;border:1px solid #8a9b9f;border-radius:8px;transform:rotate(-1deg);box-shadow:10px 14px 0 rgba(255,255,255,.08)}.sample-header{display:flex;justify-content:space-between;align-items:center;gap:15px;padding-bottom:20px}.sample-header>span{font-size:10px;letter-spacing:.08em;color:var(--muted)}.sample-metrics{display:grid;grid-template-columns:1fr 1fr;gap:12px}.sample-metrics>div{background:white;border:1px solid var(--line);padding:14px}.sample-metrics span,.sample-metrics small{display:block;font-size:12px;color:var(--muted)}.sample-metrics strong{font-size:27px;display:block;line-height:1.6}.sample-chart{padding:22px 10px 0}.sample-chart>span{font-size:14px;font-weight:600}.bars{height:185px;display:flex;align-items:flex-end;gap:20px;padding-top:30px}.bars>div{height:var(--h);flex:1;display:flex;flex-direction:column;text-align:center}.bars i{display:block;flex:1;background:#6d9385;border-radius:3px 3px 0 0;min-height:10px}.bars>div:last-child i{background:var(--ink)}.bars span,.bars small{font-size:11px;line-height:22px}.sample-note{font-size:11px;line-height:1.5;color:var(--muted);margin:24px 0 0}.post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:30px}.post-card{min-width:0;display:flex;flex-direction:column;border-top:1px solid var(--ink);padding-top:16px}.post-mark{display:flex;justify-content:space-between;align-items:center;padding:12px 0 22px;color:#54736c;font-size:13px}.post-mark>span:first-child{font:italic 42px var(--serif)}.post-card h3{font:normal 29px/1.18 var(--serif);margin:12px 0}.post-card h3 a:hover{color:#52736b}.post-card p:not(.meta){color:var(--muted);font-size:15px}.post-card .meta{font-size:11px;letter-spacing:.1em;margin:0;color:var(--muted)}.post-card .text-link{align-self:start;margin-top:auto}.about{display:grid;grid-template-columns:1fr 1fr;gap:90px;padding-block:54px 94px;border-top:1px solid var(--line)}.about p:not(.eyebrow){color:var(--muted)}.signature{display:block;font:italic 26px var(--serif);margin-top:30px}.signature-caption{font-size:11px;letter-spacing:.09em}.contact{background:#eef1ed;padding-block:84px}.contact-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:90px}.contact h2{font-size:clamp(2.4rem,3.7vw,3.8rem)}.contact p{color:var(--muted)}.contact-number{font-size:15px}form{background:var(--paper);padding:30px;border:1px solid var(--line)}form h3{margin-top:0}label{display:flex;flex-direction:column;gap:7px;margin-bottom:18px;font-size:14px;font-weight:500}input,select,textarea{width:100%;min-width:0;border:1px solid #bac5c7;background:white;color:var(--ink);padding:11px 12px;border-radius:0;min-height:46px;font-size:16px}textarea{resize:vertical}.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}.form-help{font-size:13px;line-height:1.6}.form-help a{text-decoration:underline}.fallback-mail{display:block;font-size:13px;text-decoration:underline;overflow-wrap:anywhere}#form-status{font-size:14px}footer{background:#0b2838;color:#e8efed;padding:48px max(48px,calc((100vw - 1184px)/2)) 22px}.footer-top{display:grid;grid-template-columns:1.5fr 1fr .8fr;gap:40px}.footer-top a{display:block;font-size:14px;line-height:2;overflow-wrap:anywhere}.footer-top a:hover{text-decoration:underline}.footer-brand{font:36px var(--serif)}.footer-top p{font-size:14px;color:#b4c4c9}.footer-bottom{border-top:1px solid #36505c;padding-top:20px;margin-top:35px;display:flex;justify-content:space-between;gap:20px;font-size:12px;color:#c0cdd1}.blog-main{padding-block:70px 90px}.blog-intro{max-width:680px}.blog-controls{margin-top:40px;display:grid;grid-template-columns:2fr 1fr;gap:24px;max-width:800px}.results-count{font-size:14px;color:var(--muted);margin-bottom:35px}.article-layout{max-width:900px;margin:auto;padding:64px 40px 90px;min-height:60vh}.article-header{margin-top:48px}.article-header h1{font-size:clamp(2.5rem,5vw,4rem)}.article-meta{font-size:14px;color:var(--muted);padding-bottom:26px;border-bottom:1px solid var(--line)}.article-body{max-width:710px;margin:36px auto 0;font-size:18px}.article-body h2{font-size:30px;margin-top:42px}.article-body p{color:#344f5d}.article-body a:not(.button){text-decoration:underline}.article-note{margin:36px 0;background:var(--soft);padding:25px;border-left:3px solid #7c998b;font-size:17px}.article-cta{margin-top:60px;padding-top:20px;border-top:1px solid var(--line)}.skip{position:absolute;top:-100px;left:20px;background:white;padding:12px;z-index:100}.skip:focus{top:10px}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
@media(min-width:1600px){.hero{padding-block:100px}.hero-visual{height:570px}}
@media(max-width:1000px){.wrap{padding-inline:28px}.nav-wrap{padding-inline:28px;gap:20px}.desktop-nav{gap:18px}.hero{gap:32px}.hero-visual{height:460px}.section-heading,.analytics-grid,.contact-grid,.about{gap:40px}.hero h1{font-size:3.1rem}.actions{gap:18px}.services article{padding-right:20px}.services article+article{padding-left:20px}.post-grid{gap:22px}.analytics-sample{padding:18px}.sample-metrics strong{font-size:24px}footer{padding-inline:28px}.hero .lead{font-size:17px}}
@media(max-width:760px){html{scroll-padding-top:90px}.nav-wrap{padding:14px 20px;gap:16px;flex-wrap:wrap}.logo{width:155px;height:40px}.logo img{width:373px;left:-20px;top:-38px}.desktop-nav{display:none}.portal-link{font-size:12px;padding:6px 9px;margin-left:auto}.mobile-nav{display:block;font-size:14px}.mobile-nav summary{cursor:pointer;list-style:none;border-bottom:1px solid var(--ink)}.mobile-nav nav{position:absolute;left:0;right:0;top:100%;background:var(--paper);padding:15px 24px;border-bottom:1px solid var(--line);box-shadow:0 8px 12px #10334714}.mobile-nav nav a{display:block;padding:10px}.wrap{padding-inline:24px}.hero{grid-template-columns:1fr;padding-block:45px;gap:35px}.hero h1{font-size:clamp(2.65rem,8.2vw,3.8rem)}.hero .lead{font-size:18px}.hero-foot{margin-top:26px}.hero-visual{height:350px;border-radius:100px 0 0 0}.principles .wrap{flex-wrap:wrap;gap:12px 22px;font-size:12px}.section{padding-block:60px}.section-heading{grid-template-columns:1fr;gap:12px;margin-bottom:28px}.services{grid-template-columns:1fr}.services article,.services article+article{padding:25px 0;border-left:0;border-bottom:1px solid var(--line)}.services article:last-child{border-bottom:0}.services h3{font-size:24px}.services p,.services ul{font-size:16px}.method{padding:24px}.method ol{grid-template-columns:1fr;gap:20px}.analytics{padding-block:55px}.analytics-grid{grid-template-columns:1fr;gap:38px}.analytics-sample{transform:none}.sample-metrics strong{font-size:28px}.sample-metrics span,.sample-metrics small{font-size:13px}.post-grid{grid-template-columns:1fr;gap:36px}.post-card h3{font-size:30px}.post-mark{padding-bottom:15px}.post-card p:not(.meta){font-size:16px}.post-card .text-link{margin-top:10px}.about{grid-template-columns:1fr;gap:12px;padding-block:45px 60px}.contact{padding-block:55px}.contact-grid{grid-template-columns:1fr;gap:32px}form{padding:24px}.form-row{grid-template-columns:1fr;gap:0}.form-help,.fallback-mail{font-size:14px}.footer-top{grid-template-columns:1fr;gap:20px}.footer-bottom{flex-direction:column;gap:10px}.blog-main{padding-block:45px 60px}.blog-controls{grid-template-columns:1fr;gap:0}.article-layout{padding:45px 24px 60px}.article-body{font-size:17px}.article-header{margin-top:32px}.eyebrow{font-size:12px}h2{font-size:2.5rem}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}


/* Identidad aprobada: Cercanía profesional. */
body{font-size:18px;line-height:1.6;background:var(--paper)}
h1,h2,h3,.wordmark,.footer-brand,.sample-metrics strong{font-family:Manrope,Arial,sans-serif;font-weight:800}
h1,.hero h1{font-size:clamp(2.5rem,4.3vw,4.15rem);line-height:1.12;letter-spacing:-.045em}
h2{font-size:clamp(2rem,3vw,2.9rem);line-height:1.2;letter-spacing:-.035em}
h3{font-size:1.35rem;line-height:1.35;letter-spacing:-.025em}
em{color:inherit;font-style:normal;font-weight:inherit}
.header{background:rgba(255,255,255,.98);border-color:var(--line)}
.nav-wrap{padding-block:22px;gap:28px;max-width:1280px}
.logo.wordmark{width:auto;height:auto;overflow:visible;mix-blend-mode:normal;font-size:2rem;line-height:1.2;letter-spacing:-.065em;white-space:nowrap}
.wordmark span{color:#c87545}
/* Logotipo final: SVG original, sin recortes ni deformaciones. */
.logo.brand-logo{width:240px;height:auto;overflow:visible;mix-blend-mode:normal;line-height:0}
.logo.brand-logo img{position:static;width:100%;height:auto;max-width:100%}
.footer-brand.brand-logo{display:block;width:260px;max-width:100%;line-height:0}
.footer-brand.brand-logo img{width:100%;height:auto}
@media(max-width:900px){.desktop-nav{display:none}.mobile-nav{display:block}.mobile-nav summary{cursor:pointer;list-style:none;border-bottom:1px solid var(--ink)}.mobile-nav nav{position:absolute;left:0;right:0;top:100%;background:var(--paper);padding:15px 24px;border-bottom:1px solid var(--line);box-shadow:0 8px 12px #10334714}.mobile-nav nav a{display:block;padding:10px}.portal-link{margin-left:auto}.logo.brand-logo{width:220px}}
@media(max-width:600px){html{scroll-padding-top:150px}.nav-wrap .logo.brand-logo{width:220px;flex-basis:100%}.logo.brand-logo img{width:220px}.nav-wrap .portal-link{margin-left:0}.nav-wrap .mobile-nav{margin-left:auto}}
.desktop-nav{font-size:1rem;gap:28px;font-weight:600}
.portal-link{background:var(--accent);border-color:var(--accent);border-radius:12px;font-size:1rem;font-weight:600;padding:10px 18px}
.portal-link:hover{background:#f7cbb0;color:var(--ink)}
.eyebrow{font:700 .8rem/1.4 Manrope,Arial,sans-serif;letter-spacing:.12em;color:#486173;margin-bottom:20px}
.hero{grid-template-columns:1.05fr 1fr;gap:48px;padding-block:64px}
.hero .eyebrow{display:inline-block;padding:9px 14px;border-radius:8px;background:var(--soft);color:var(--ink)}
.hero h1{margin-bottom:24px}
.hero .lead{font-size:1.25rem;line-height:1.5}
.hero-visual{height:510px;border-radius:24px;background:var(--soft)}
.hero-visual>img{object-position:center;height:100%;width:100%;object-fit:cover}
.image-caption{left:20px;right:20px;bottom:20px;padding:18px 22px;border-radius:14px;background:rgba(255,255,255,.96);color:var(--ink)}
.image-caption>span{font-size:.75rem;font-weight:700;letter-spacing:.1em;color:var(--muted)}
.image-caption strong{font:700 1.3rem/1.3 Manrope,Arial,sans-serif;margin-top:8px}
.image-caption strong br{display:none}
.hero-foot{font-size:.8rem;letter-spacing:.09em;margin-top:30px}
.button{border-radius:12px;padding:14px 22px;min-height:50px;font-size:1rem;font-weight:600;line-height:1.4}
.primary{background:var(--ink);color:white}
.primary:hover{background:#20526a}
.text-link,.light-link{font-size:1rem;font-weight:600}
.actions{gap:20px;margin-top:28px}
.principles{margin:0 auto;background:var(--soft);border:0}
.principles .wrap{font-size:1rem;font-weight:600;padding-block:22px}
.section{padding-block:80px}
.section-heading{gap:64px}
.services{gap:20px;border:0}
.services article,.services article+article,.services article:last-child{padding:28px;border:1px solid var(--line);border-radius:18px;background:#f5f9fb}
.index{display:inline-flex;align-items:center;justify-content:center;padding:8px 13px;border-radius:10px;background:#fbe2d2;color:var(--ink);font:700 .9rem Manrope,Arial,sans-serif}
.services p,.services ul{font-size:1.05rem;line-height:1.6}
.services li::marker{color:#a9542a}
.method{border-radius:18px;background:var(--soft);padding:30px;margin-top:24px}
.method strong{font-family:Manrope,Arial,sans-serif;font-size:1rem;font-weight:800}
.method span{font-size:1rem}
.analytics{background:#eaf2f6;color:var(--ink);padding-block:76px;border-block:1px solid var(--line)}
.analytics .eyebrow{color:var(--ink)}
.analytics .lead{color:var(--muted);font-size:1.15rem}
.analytics-grid{gap:60px}
.feature-list{font-size:1.05rem;line-height:1.7;padding-left:22px}
.feature-list li{padding-block:4px}
.feature-list li::marker{color:#a9542a}
.light{background:var(--ink);color:white}.light:hover{background:#20526a}
.analytics-sample{background:white;border:1px solid #d1e0e8;padding:28px;border-radius:20px;transform:none;box-shadow:0 16px 40px #1033470c}
.sample-header{gap:18px;border-bottom:1px solid var(--line);margin-bottom:20px}
.sample-header>span{font-size:.75rem}.sample-header strong{font-family:Manrope,Arial,sans-serif}
.sample-metrics>div{background:#f5f9fb;border:0;border-radius:12px;padding:16px}
.sample-metrics span,.sample-metrics small{font-size:.875rem}
.sample-metrics strong{font-size:1.7rem;letter-spacing:-.04em;line-height:1.6}
.bars i{background:#a9c8db;border-radius:7px 7px 0 0}.bars>div:nth-child(3) i{background:var(--accent)}.bars>div:last-child i{background:var(--ink)}
.bars span,.bars small{font-size:.8rem}.sample-note{font-size:.85rem;line-height:1.5}
.post-grid{gap:24px}
.post-card{border:1px solid var(--line);border-radius:18px;padding:24px;background:white;box-shadow:0 5px 20px #10334704}
.post-mark{padding:0 0 22px;color:var(--ink);gap:14px;font-size:.875rem}
.post-mark>span:first-child{font:800 1.5rem Manrope,Arial,sans-serif;background:var(--soft);padding:8px 12px;border-radius:10px}
.post-mark>span:last-child{font-weight:600}
.post-card h3{font:800 1.4rem/1.32 Manrope,Arial,sans-serif;letter-spacing:-.025em;margin:16px 0}
.post-card h3 a:hover{color:#286584}
.post-card .meta{font-size:.75rem;letter-spacing:.055em;line-height:1.6}
.post-card p:not(.meta){font-size:1.05rem;line-height:1.55}
.post-card .text-link{margin-top:12px}
.about{gap:64px;padding-block:60px 80px}
.signature{font:700 1.35rem Manrope,Arial,sans-serif;color:var(--ink);margin-top:26px}
.signature-caption{font-size:.8rem}
.contact{background:var(--soft);padding-block:76px}
.contact h2{font-size:clamp(2rem,3.5vw,3rem)}
.contact-grid{gap:64px}
form{border-radius:20px;border:1px solid var(--line);padding:30px;background:white}
label{font-size:1rem;font-weight:600}input,select,textarea{border-color:#b8cbd6;border-radius:10px;font-size:1rem}
input:focus,select:focus,textarea:focus{outline:2px solid var(--ink);outline-offset:2px}
.form-help,.fallback-mail{font-size:.9rem}
footer{background:var(--ink);color:white;border:0}.footer-brand{font-size:2rem;letter-spacing:-.055em}
.footer-top a,.footer-top p{font-size:1rem}.footer-top p{color:#cedfe8}.footer-bottom{font-size:.875rem}
.blog-main{padding-block:64px 80px}.blog-controls{background:var(--soft);border-radius:18px;padding:24px;max-width:900px}.blog-controls label{margin-bottom:0}
.results-count{font-size:1rem}
.article-layout{max-width:960px;padding:60px 40px 84px}
.article-header{margin-top:44px}.article-header .eyebrow{display:inline-block;background:var(--soft);color:var(--ink);padding:8px 14px;border-radius:8px}
.article-header h1{font-size:clamp(2rem,4.2vw,3.4rem);line-height:1.17;letter-spacing:-.04em}
.article-meta{font-size:1rem;color:var(--muted);border-color:var(--line)}
.article-body{max-width:720px;font-size:1.125rem;line-height:1.48;margin-top:36px}
.article-body p{color:var(--ink);text-align:justify;hyphens:auto;overflow-wrap:break-word;line-height:1.48;margin-block:0 1em}
.article-body h2{font-size:clamp(1.4rem,2.5vw,1.8rem);font-weight:700;color:var(--ink);line-height:1.3;margin:2em 0 .8em;letter-spacing:-.025em}
.article-cta{background:var(--soft);border:0;border-radius:18px;padding:28px;margin-top:48px}.article-cta h2{margin-top:0}.article-cta p{text-align:left}
.article-note{border-radius:12px;border-color:var(--accent)}
a:focus-visible,button:focus-visible,summary:focus-visible{outline-color:#a9542a}
@media(max-width:1050px){.hero{gap:28px}.hero-visual{height:470px}.desktop-nav{gap:18px}.nav-wrap{gap:18px}.services article,.services article+article,.services article:last-child{padding:22px}.section-heading,.about,.analytics-grid,.contact-grid{gap:36px}.post-card{padding:20px}}
@media(max-width:760px){.nav-wrap{padding:16px 24px;gap:12px}.logo.wordmark{font-size:1.65rem}.portal-link{font-size:.875rem;padding:9px 12px}.mobile-nav{font-size:.95rem}.hero{grid-template-columns:1fr;padding-block:36px 44px;gap:32px}.hero h1{font-size:clamp(2.3rem,8.7vw,3.6rem)}.hero .lead{font-size:1.15rem}.hero-visual{height:370px;border-radius:18px}.hero-foot{font-size:.75rem}.image-caption{padding:16px;left:16px;right:16px;bottom:16px}.image-caption strong{font-size:1.1rem}.principles .wrap{font-size:.9rem;gap:12px 22px}.section{padding-block:52px}.services{gap:16px}.services article,.services article+article,.services article:last-child{padding:24px;border:1px solid var(--line)}.section-heading,.analytics-grid,.about,.contact-grid{gap:24px}.method{padding:24px}.analytics,.contact{padding-block:52px}.analytics-sample{padding:22px}.sample-metrics strong{font-size:1.55rem}.sample-header{flex-wrap:wrap}.post-grid{gap:20px}.post-card{padding:24px}.post-card h3{font-size:1.4rem}.about{padding-block:40px 52px}.contact h2{font-size:2.3rem}.article-layout{padding:36px 24px 56px}.article-header{margin-top:30px}.article-body{font-size:1.0625rem}.article-cta{padding:22px}.blog-controls{padding:20px;gap:18px}.blog-main{padding-block:40px 56px}.footer-top{gap:24px}footer{padding:40px 24px 24px}.bars{gap:14px}form{padding:24px}}